academic project

concept

Located in the Peneda-Gerês National Park, GerVentura offers a unique experience of connecting with nature, promoting environmental awareness among children and youth. It’s a space where future generations can develop a deep environmental consciousness while engaging in recreational and educational activities such as hiking, extreme sports, lectures, and contests. Accompanied by biologists and nature conservation experts, participants have the opportunity to closely observe the wildlife and stunning landscapes of the park, learning about the importance of environmental conservation.

brand design

Inspired by local wildlife, the visual concept is based on the red-toothed shrew, an endemic species of the Iberian Peninsula that plays an important role in nature conservation in the Peneda-Gerês Mountain area. The visual identity was designed to appeal to children and youth aged 7 to 12, as well as school groups, emphasizing sustainability and the exploration of nature conservation. The modern visual concept aims to engage its target audience, conveying a sense of adventure, comfort, and knowledge.