academic project

concept

The name reminds us of its essence: live music. But why “On Vinyl”? There is a certain satisfaction in listening to music on vinyl records, so why not combine this concept with a music festival? Hence the idea of conserving the memories of this festival by recording the artists’ performances on vinyl records, that can be purchased at the next edition of the festival, hence the name “Live on Vinyl”! The abbreviation of the festival name, LOV, indirectly refers us to the word “Love”, and that is the main concept of this festival: a festival where the love for music prevails! The Live on Vinyl Music Festival is based on bands and artists with the R&B/Soul musical style. The location of the festival was considered taking into account the available spaces and taking into account the existence of a festival with a similar musical style in Lisbon (EDP Cool Jazz).

brand design

Starting from the idea of the abbreviation of the name (LOV) and with the determination to use a vinyl record, this minimalist composition arises, but which automatically refers us to the two great intentions: love and vinyl.

software

Graphic Design

date

March 2022

poster design

This poster serves as an initial publicity for the festival, with some of the confirmed artists.

Assuming a retro look, but with contemporary and minimalist features, this festival presents itself with a differentiating image in the market.

This design contrasts with the other festivals, attracting the attention of your target audience. The lines towards the center and its colors refer us to a look inspired by the 60s. The use of gradients, the structure of the poster itself and the fonts used refer us to more contemporary traits. This is the main objective: the union between the retro and the contemporary look.